Business intelligence firm Strategy, co-founded by Michael Saylor, has boosted its Bitcoin holdings to more than $73 billion.
In a notice released on Monday, Saylor confirmed the company had purchased 525 Bitcoin for roughly $60 million. The coins were acquired at an average price of $114,562 each. This brings Strategy’s total Bitcoin stash to 638,985 BTC.
A Long-Term Accumulation Plan
The move is part of Strategy’s ongoing accumulation strategy, which started in August 2020 with an initial $250 million Bitcoin investment. Since then, the company has regularly reported large purchases, including a $450 million buy in late August and early September.
Saylor’s approach was among the first corporate moves to use Bitcoin as a treasury reserve asset. He positioned the cryptocurrency as a hedge against inflation, inspiring other companies to make similar allocations. While Bitcoin remains the most popular choice, some firms have also explored Ether, Solana, and Dogecoin.
Growing Institutional Exposure
Outside of corporate treasuries, some US state pension funds have gained exposure to Bitcoin through Strategy’s stock (MSTR). In 2024, pension funds in Arizona, California, Colorado, Florida, Louisiana, Maryland, New Jersey, Texas, and Utah reported holding MSTR. This option is sometimes used where direct crypto investment faces policy restrictions or public opposition.
An executive order signed by US President Donald Trump in August could further expand adoption. The order allows 401(k) retirement plans to include cryptocurrencies in their investment strategies.
Beyond Bitcoin Holdings
Alongside its large Bitcoin reserves, Strategy also offers preferred shares (STRF and STRK). These products provide yield tied to Bitcoin’s price. The company also runs leveraged exchange-traded funds (ETFs) connected to its Bitcoin holdings, broadening its range of crypto-linked financial products.
