Strategy, the world’s largest corporate holder of Bitcoin, is poised to report a staggering $13 billion in unrealized gains for Q2 2025, according to a Bloomberg analysis released on the 1st July. The gains stem from the explosive rise in the value of its Bitcoin holdings, highlighting the widening chasm between the firm’s crypto exposure and its core operational performance.
Meanwhile, the company’s legacy software business is expected to generate just $112.8 million in revenue this quarter, underscoring a continued shift in Strategy’s financial backbone from enterprise software to digital assets.
$56.3B in BTC Reserves Fuel Financial Momentum
Data from Bitcoin Treasuries reveals that as of March 31, Strategy held 528,185 BTC, valued at $43.5 billion. By Monday, that figure had surged to $56.3 billion, equating to $12.8 billion in unrealized gains over just three months. The company’s Bitcoin holdings continue to outpace its traditional business revenue by a wide margin.
Additional purchases made through Strategy’s consistent weekly buying strategy added another $640 million in unrealized gains—approximately 9% more—according to SEC filings. The average purchase price during the quarter was $97,900 per BTC.
Bitcoin-Led Treasury Strategy Gains Industry Traction
The aggressive Bitcoin accumulation strategy led by Strategy Chairman Michael Saylor continues to inspire a corporate movement. 250 companies now hold Bitcoin on their balance sheets, with 26 joining the BTC treasury trend in June alone.
This surge reflects growing corporate confidence in Bitcoin as a strategic reserve asset amid ongoing macroeconomic uncertainty and inflationary pressures.
Stock Soars Despite Market Volatility
Strategy’s share price, listed on Nasdaq, has soared over 170% in the past year despite experiencing a 6% pullback on Tuesday, according to TradingView data. The company’s crypto-heavy strategy has proven attractive to investors, even as it distances itself from its traditional software roots.
While unrealized gains represent potential profits based on current market values rather than realized income, Strategy’s Q2 outlook underscores the financial power—and risk—of a bold Bitcoin-centric balance sheet in today’s digital economy.
