K Wave Media, a South Korean entertainment company, has signed a securities purchase agreement worth up to $500 million to finance a bold shift toward a Bitcoin-centric corporate treasury strategy. The deal, announced on June 4, is structured through a sale of ordinary shares to Bitcoin Strategic Reserve KWM.
Aiming to Be “The Metaplanet of Korea”
In its announcement, K Wave Media declared its ambition to become the “Metaplanet of Korea”—a reference to the Japanese firm whose stock price surged after adopting a Bitcoin-forward financial model inspired by MicroStrategy.
“By embedding BTC into our core strategy, we’re reinforcing our commitment to decentralization, agility, and future-facing value creation,“ said Ted Kim, co-interim CEO of K Wave Media.
Following the announcement, the company’s shares soared 162% on Nasdaq, currently trading at $5.04.
Bitcoin at the Core, But Not the Only Focus
While Bitcoin is at the heart of K Wave’s digital asset strategy, the company indicated it may also invest in other cryptocurrencies. The proceeds from the $500 million deal will support not only the accumulation and long-term holding of Bitcoin but also yield optimization strategies.
“Under this initiative, K Wave will, subject to certain limitations, allocate a significant portion of the proceeds received from the sale of any shares under the facility to the purchasing, long-term holding, and yield optimization of Bitcoin,” the company stated.
K Wave Media plans to channel part of the new funds into mergers and acquisitions aimed at growing its K-POP and content production business. However, its crypto ambitions extend further: the company intends to operate Bitcoin Lightning Network nodes and invest in infrastructure that supports decentralized, on-chain transaction rewards.
Riding the Wave of Corporate Bitcoin Adoption
K Wave Media joins a growing number of public companies adopting Bitcoin as a corporate reserve asset—a trend pioneered by MicroStrategy in 2020. The movement has gained momentum across Asia, with firms like Metaplanet leading the charge.
According to data from Bitcoin Treasuries, this strategy is increasingly seen as a hedge against fiat volatility and a gateway into the decentralized economy. K Wave Media’s bold step signals that the intersection of entertainment and crypto finance is no longer a niche bet—it’s fast becoming a global business strategy.
