Crypto.com has unveiled an institutional trading platform, expanding its footprint beyond its popular retail trading mobile application. Announced on Jan. 21, the new platform will feature over 300 trading pairs and provide advanced trading strategies tailored for institutional firms.
The launch builds on the company’s entry into the U.S. institutional custody market in December 2024, where it began offering services to high-net-worth residents across select states.
Competing in a Burgeoning U.S. Market
The United States remains the dominant force in North America’s cryptocurrency landscape, the largest crypto market globally, according to an October 2024 report by Chainalysis. Around 70% of crypto activity in North America involves transfers exceeding $1 million, highlighting the region’s deep capital markets and concentration of wealth.
Crypto.com’s institutional platform will compete with offerings from established U.S. exchanges like Coinbase, Kraken, and Gemini, as well as financial giants like BlackRock and Fidelity, which ventured into the crypto space in 2024 through exchange-traded funds and tokenized assets.
Regulatory Winds of Change
The launch comes at a time of anticipated regulatory clarity under the new White House administration. Following President Donald Trump’s second-term inauguration on Jan. 20, Acting SEC Chair Mark Uyeda announced a crypto task force to develop a comprehensive framework for digital assets.
While Crypto.com has not explicitly tied its U.S. expansion to the new administration, spokesperson Victoria Davis expressed optimism about the regulatory shift. “After years of operating in an environment of regulation by enforcement, we are confident that the new administration will work with the industry to develop clear regulations to protect consumers and harness opportunities to make the U.S. a global leader in cryptocurrency.”
Crypto.com’s Growth Beyond the U.S.
Crypto.com’s ambitions extend beyond the United States. The Singapore-based exchange, active in 90 countries, recently received in-principal approval for a MiCA license, enabling it to operate across the European Union. With institutional demand on the rise, a robust regulatory framework could further accelerate Crypto.com’s expansion globally.
