Blockchain-powered travel agency Travala has surpassed $100 million in gross annual revenue, marking a significant achievement for the crypto-friendly platform. The milestone, which represents a sharp increase from $59.6 million in 2023, was driven by a surge in flight and hotel bookings paid for with over 100 cryptocurrencies, co-founder and CEO Juan Otero revealed in a Dec. 11 announcement.
Founded in 2017, Travala has consistently aimed to revolutionize the travel booking experience through blockchain technology. Initially built on the NEO blockchain, the platform transitioned to Binance Chain in late 2019. Travala’s success has been fueled by the adoption of its native AVA token, despite the token’s volatile market performance.
Introducing a Treasury Reserve in Bitcoin and AVA
Alongside the revenue announcement, Travala unveiled its new “Treasury Reserve Plan” designed to strengthen its financial stability and drive future growth. The reserve will hold Bitcoin (BTC) and the AVA token, ensuring the company has resources to fund long-term objectives.
Juan Otero emphasized that the reserve would allow the company to expand its operations:
“Treasury funds will be strategically managed; as the crypto ecosystem continues to mature, our hope is that we will be able to directly use our crypto reserves when necessary without the need for conversion.”
While the initial size of the Bitcoin and AVA reserve remains undisclosed, Otero noted that other cryptocurrencies could be added as the market and Travala’s business evolve.
A History of Growth Amid Market Volatility
Travala’s growth trajectory has been closely tied to the cryptocurrency market. In 2020, the company generated $4.4 million in annual revenue, which surged 830% to $41 million during the bull market of 2021. However, after hitting $60.5 million in 2022, revenue dipped slightly in 2023 before this year’s remarkable climb to $100 million.
This milestone coincided with Bitcoin reaching an all-time high of $100,000 on Dec. 5, underscoring the positive impact of crypto market dynamics on Travala’s business model.
Despite fluctuations in AVA’s value — from a peak of $6.45 in April 2021 to approximately $0.70 today — the token has remained a cornerstone of Travala’s ecosystem. Over the past year, AVA has seen a modest recovery, climbing 19% in value, according to CoinGecko data.
