Gemini Expands Into France With Localised Crypto Services

Gemini has officially launched its platform in France, offering local users access to over 70 digital assets. This expansion comes nearly a year after the exchange secured its Digital Asset Service Provider (DASP) registration from France’s Autorité des Marchés Financiers (AMF) in January 2024.  

Tailored Services for French Users  

Gemini announced the platform launch on November 19, highlighting its commitment to localization. French customers can now trade, deposit, and store digital assets using a platform optimised for their needs. According to Gillian Lynch, CEO of Gemini’s United Kingdom and Europe operations, the platform has been fully translated into French, and all core services are now accessible.  

“We’ve taken the time to localize and optimize our product for French customers, ensuring that our platform is translated into French and that we can offer our full suite of services,” Lynch said.  

French users can deposit funds in euros and British pounds through local payment methods, including debit cards, bank transfers, and Apple Pay. Advanced traders will benefit from Gemini’s robust investment platform, which supports over 80 trading pairs and multiple API integrations for streamlined trading.  

Gemini’s French offering also caters to institutional investors, providing access to the exchange’s over-the-counter (OTC) desk for large cryptocurrency transactions. Additionally, institutions can leverage Gemini’s eOTC trading system, designed for executing significant orders with deep liquidity.  

“Our eOTC system ensures seamless transactions for institutions looking to trade at scale,” the announcement noted.  

France: A Strategic Market for Gemini  

France’s growing cryptocurrency adoption and favourable regulatory landscape make it a key market for Gemini’s European expansion. Lynch pointed out that France’s crypto adoption rate has steadily risen, with a 2% increase in crypto ownership over the past two years.  

“Gemini’s research into the French market shows its growing interest in digital assets,” Lynch shared. “A robust regulatory framework presents a unique opportunity to introduce our platform to the trading community and extend our presence in the European market over the coming months.”  

France’s introduction of the DASP regime and the European Union’s Markets in Crypto-Assets Regulation (MiCA) have contributed to increased trust in digital assets. Gemini also revealed that French respondents in a recent survey expressed greater confidence in cryptocurrency than those in the U.S. or U.K., further solidifying the country as a priority for growth.