Corporate appetite for Bitcoin soared to unprecedented levels in Q2 2025, with companies snapping up a record 159,107 BTC — worth over $17.6 billion at current prices. According to Bitwise Asset Management, this marks a 23.13% quarter-over-quarter increase, pushing total corporate holdings to 847,000 BTC, roughly 4% of Bitcoin’s fixed 21 million supply.
Fueled by bullish market conditions, the value of corporate Bitcoin reserves surged to $91 billion by the end of Q2, based on Bitcoin’s closing price of $107,754 — a 60.93% jump from the previous quarter. Since then, Bitcoin has continued its rally, breaking past a new all-time high of $112,000 on Wednesday.
Public Company Participation Expands Rapidly
The number of publicly listed companies holding Bitcoin grew sharply in the last quarter. Forty-six new firms joined the ranks, bringing the total to 125 — a 58.23% rise compared to Q1. This broadening adoption signals growing mainstream acceptance of Bitcoin as a treasury asset.
At the forefront is Strategy, led by renowned Bitcoin advocate Michael Saylor. The firm now holds 597,325 BTC, leveraging convertible notes and at-the-market (ATM) equity offerings to aggressively build its Bitcoin stash. Strategy’s bold accumulation strategy has paid off: its stock has surged 43% year-to-date, outpacing the S&P 500’s 6.4% gain. Over the past week alone, its stock is up roughly 9%.
Bitcoin mining giant MARA Holdings trails Strategy as the second-largest corporate holder, with 49,940 BTC. Its shares have gained more than 10% in 2025 so far.
Meanwhile, fresh entrants are staking significant claims in the Bitcoin treasury space. Twenty One launched with a $685 million capital raise and quickly deployed over $450 million into Bitcoin. In Japan, Metaplanet has become a market sensation, accumulating 13,350 BTC and outpacing trading volumes of corporate giants like Toyota and Sony.
GameStop and Trump Media Signal Broader Adoption
Legacy names are also diving in. GameStop made headlines with its inaugural Bitcoin acquisition, adding 4,710 BTC to its balance sheet. Trump Media joined the wave, filing to raise $2.5 billion to further expand its Bitcoin holdings — underscoring a growing trend of non-crypto-native companies integrating Bitcoin into their financial strategies.
