Video-sharing platform Rumble has acquired 188 Bitcoin (BTC) worth approximately $17.1 million, marking a significant step in its crypto investment strategy. The company announced the purchase in a March 12 notice, aligning with CEO Chris Pavlovski’s previous statements about deepening Rumble’s involvement in the crypto space.
The move, initially suggested by Pavlovski in November following Donald Trump’s U.S. presidential election victory, is positioned as a hedge against inflation. Rumble also hinted that additional Bitcoin purchases could follow, depending on market conditions.
Strengthening Crypto and Political Ties
While Rumble did not directly mention Trump’s policies, Pavlovski’s social media activity suggests strong alignment with the president’s pro-crypto stance. The platform already plays a key role in Trump’s digital ecosystem, hosting his Truth Social network. Additionally, Rumble secured an agreement in January to provide services to the government of El Salvador—one of the most Bitcoin-friendly nations.
This Bitcoin acquisition places Rumble alongside other companies that have increased their crypto holdings post-election, including AI firm Genius Group and software company Semler Scientific. Despite its growing involvement in crypto, Rumble’s stock price has dropped roughly 34% since the beginning of 2025.
Trump Administration Pushes for National Bitcoin Reserve
Since taking office on January 20, the Trump administration has ramped up efforts to integrate crypto into U.S. policy. Key actions include the U.S. Securities and Exchange Commission (SEC) dropping investigations into several crypto firms and a March 7 White House summit with major industry executives.
One of the most notable proposals is the creation of a national Bitcoin reserve, which, if approved by Congress, could prevent U.S.-seized BTC from being sold at auction. The potential long-term effects of such a policy on Bitcoin’s price remain uncertain.
With Rumble’s latest investment and the Trump administration’s push for crypto-friendly policies, the intersection of politics and digital assets continues to evolve, shaping the future of Bitcoin in both corporate and government treasuries.
